I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. These are marketers who are usually really good at this stuff like really good. Exorcising some demons in Rons man cave. It has been a player in the audio space across multiple kinds of distribution for a long time. In some part, because of what Apples moves are, but its getting harder. Yeah. We tell stories through human conversation, more than anything else. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. We're the Film Fanatics. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. Ron Burgundy: Host, Writer, Executive Producer. This year, were all talking about YouTube and video podcasts. We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. Ron Burgundy, the legendary reporter featured in 2004's "Anchorman" film, has a podcast coming to iHeartRadio in early 2019. I dont know. I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting. We need certain things to calm down and other things to end. Even Decoder is bad at marketing; this is as much marketing as weve ever done. Facebooks interest has grown and waned and grown a bit on podcasts. NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. I dont have this concern in podcasting. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. We realized that maybe our greatest asset was the people who worked there. This one was definitely very real. Is that something you think about as targeting? The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. I think its high attentiveness at scale with partners that weve been able to maintain so far. This is obvious at this point. My point in answering this way is that he uses this company, to some extent, to find new comedic talent that is the long tail youre talking about. The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. Some of this is obvious. Thats not really how it works. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. I can get all three, all the time. We try to organize them into slates that have EPs and producers on top of them. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. Ive just really struggled to understand why you would do that. Absolutely. Eighty million a week is the more interesting stat to me. Podcasting is a mass-reach medium. Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. It was the only time Ive ever gotten a call from somebody. This is the org chart question now. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. Go follow Conal on TikTok, its great. Its clearly not as regulated as radio. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. Were like, Hey, you should buy podcasting. Theyre just trying to grow their audience while youre selling the ads. Thanks. You brought up your numbers, so I have to ask you about them. Ill give two answers. For sure, we deserve and need it. Those companies are also struggling. Im open to video. via Podcasts. I dont see it in podcasting, and maybe thats why Im not super concerned. But that maverick approach has included some controversial steps as well. Do you convert people to Apple Podcast or to Spotify? Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. Im going to get in trouble too, just like you are. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. Are you converting off the radio? You got it. As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. There was a YouTube announcement earlier today. I really just keep going back to this notion that its perfect the way it is. Sure we are. I think thats it. It was a packed house and a great time. We have experimented with Jun Group across the years. Yeah, youre right. See omnystudio.com/listener for privacy information. Movies. To be clear though, theres a whole lot of fluidity between these segments. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. Its probably cheaper to buy those shows, it might be cheaper to produce those shows. Why is that? Yeah. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. You have sat out a bunch of stuff, you have sat out subscription, but I just want to sit with distribution for one more second. Do you offer rev shares to your creators? See omnystudio.com/listener for privacy information. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. I didnt think I would have or need a robust business affairs department two years ago. UK News Published: Mar 1, 2023. Wheres the tension there? When we sit with Malcolm Gladwell, Shonda Rhimes, Questlove, or Charlamagne tha God, our own radio DJ, the pitch is, I assure you every single episode of what we make will be available to any listener, wherever they want to pick it up.. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. If its a jump ball, Id love them to use the iHeartRadio app. Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. This has made podcasting different. In the podcast, she . "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . You have this relic now, that is a podcast limited series of what this language means to this guy and why he captured it in a podcast. See omnystudio.com/listener for privacy information. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. Anybody in the room, and most of us do work in podcasting, know that number is harder and harder to get every day. We wanted access to that to shout really loudly about the stuff we were doing. All of our attention is on audio now because of podcasting. Thats really cool, but its not mutually exclusive. How do you make sure they sustain? But Ill talk you through why. Its gone. I know that sounds crazy. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. Its not like, I spent 95 percent of our time on Will Ferrell. Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. Its a massive amount of the stuff we take in and that we call the media. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. In Chicago, I sat in front of OMD. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. In fact, it was always there, but now it has exploded. I have to say people are very excited to hear from you today. Theyre all looking for internships. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. Oddly, no. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. Thanks to Ariel who did an amazing job. He only came on here to pitch the app. Ron listens to an Opera Singer, to see what all the hype'sabout. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. For those unfamiliar with Mr. Burgundy, he is Will Ferrell's obnoxious, headstrong . A-Rod Interview / Cooking with Jon & Vinny. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. I want to come to exclusives and to consolidation. Theyre just insecure. Hot Pod Summit is where we bring that community of creators, trendsetters, and decision-makers together to explore the latest developments in podcasting, audiobooks, and more. Then, up and coming Tim Heidecker joins him to preview some of his latest standup. It is possible to that extent, but its hard to convert to a new platform. There is always something new happening. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. These are objective truths. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. iHeart does a lot of new things. Its not mutually exclusive, first of all. By the way, 75 percent of that third is broadcast radio. There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. Every single question is about org charts. We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. Our business affairs team is busy and accounts for a lot of our growth. Dermot Murnaghan has signed off at Sky News for the last time by referencing the Will Ferrell comedy film Anchorman: The Legend Of Ron Burgundy. It didnt hurt that this explosion hit podcasting. The Ron Burgundy Podcast podcast - Listen online for free The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Ill go from the more obvious down to the less obvious. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Well, we have over $100 million a year in broadcast radio marketing. Glass-walled conference rooms where they just come up with funnier promo codes? Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. The Ron Burgundy podcast is back for season two, starting August 8th! Conal Byrne is the CEO of iHeart Digital. What is the audio drama today? As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. We give a ton of in-show podcast promotion as well. I feel like its still a thriving business. Podcasting not to your question, but as a side answer has bucked that a lot to date. Weve talked with Ashley a lot about this. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Barlow is a writer and producer on the show as well as. You brought up SEO. Yeah, we do too. Its really that simple. You own the radio stations and you program them. It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi There was a moment on YouTube, around 2010 or something, where we all realized the same thing. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? You are describing a mature company. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Promote. Yeah. But to tell it in a reductive way, 20 years ago, when some folks were sitting around a table deciding how they were going to distribute all these great podcasts they were going to start making, they could have used several different technologies to do that. One hundred and twenty million a month? No, for real. We were actually working and trying to make change together genuinely. Are you on the side of having a wide distribution and using that to convert against whatever your other business is? After two or three years of just running the podcast division, I was made the CEO of the digital audio group. We were a medium-sized website trying to explain everything under the sun through medium-sized articles. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. Maybe one day you will, but not today. Yes, we do that all the time. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 246 episodes totalling 170 hours, 51 minutes. Into the whole thing? Then if they want to, we launch their podcast with iHeart Podcast Network. The longer answer is, were in an odd economy. We run billions of podcast impressions in a month to promote our own shows and our partners shows. It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. Carolina Barlow: Co-Host, Writer, and Producer. Thumbs up or thumbs down, library. Youre the CEO of iHeart Digital, which is a big company with a long history. The creator and the ad-serving publisher, in our case, are in total control. Its all about the org chart. if these shows have a visual option available somewhere to watch, that'd be cool, i guess. 2023 Vox Media, LLC. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. Usually, yeah. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! He was a great guest, super game to answer the questions, especially in front of a live audience. Theyre just audio podcasts and thats awesome. Thats probably how I think about it. In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . Are they yours if theyre subscribed on YouTube? Theres a sigh of relief from the YouTube people somewhere. Copyright 2023 Apple Inc. All rights reserved. This changed everything for podcasting. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. I can talk about sexuality or about what trends I do or dont like. The only reason we have that number is because of broadcast radio marketing. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. 2023 Big Money Players and iHeartPodcasts. There is nothing broken in the podcast distribution and monetization model today. It didnt go well for him either. All Rights Reserved, By submitting your email, you agree to our. I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. We tend to think and work sequentially. Its three guys who are hilarious and fantastic. I think weve said this publicly. You get to market all these shows with your massive terrestrial network and your now massive podcast network. I dont have it candidly on a P&L anywhere. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. Is radio the upsell on podcasting for you? Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. So if you could just bring back the old format that would be great. In particular, attaching a 1,000-plus-person sales team to a startup usually goes sideways. Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. It makes sense to me. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. Thats a really cool medium if only it were video. Podcasting is not video. Find ratings and reviews for the newest movie and TV shows. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I cant find the reason in podcasting. That definitely helps, so we jumped in. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . Its actually a lot of different things. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. But if you listen to this room over the course of the day, weve probably said podcasting is in its infancy 100 times on this stage and in the breakout rooms. I want to start at the beginning. Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. The second thing we do is spend a lot of time focusing on every show that we have on our network. That was my next question there. If there are principles that I try to remember once a week or so, its probably those three. You launched a lot of new stuff. So he had a similar trajectory, and hes a wonderful guy. Ill end on this. Its always collaborative with their approval. Fair enough. Hes fantastic. Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? The medium. Is that part of your business affairs team, just selling the IP out? I think we moved off it too fast and I think its a robust business we should still focus on. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . Next week, Im with Universal McCann. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view.

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