The Top 10 Highest Endorsed Athletes And Their Brands - Hollywood Branded Success! Jennifer Aniston is counted among the highest-paid actresses in Hollywood after her enormous success in the final season of FRIENDS, where she made $1 million for each episode. Shes earned $157.5 million since 2011. Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. When Danica Patrick first emerged on the auto racing scene, she was something of a noveltyand that's exactly what appealed to the website domain brokers at GoDaddy. The stake he took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. The Guardian reported at the time that Pepsi paid upwards of $50 million to work with Spears, making it one of historys biggest contracts at that time. Join Over 30,000+ Marketers Who Read Our Blog, his is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet. Click through to find out which celebrity endorsement deals were worth the most. And in her recentsponsorshipwithCoca-Cola, she was named as part of a6-Packof athletes that will represent theCoca-Colacompanyahead of the rescheduled Tokyo 2020 games. For a woman who famously seems impervious to the aging process, people were no doubt swayed to try the product. What's better than having celebrities like Ian Somerhalder, Nikki Reed, Norman Reedus, Olivia Wilde, and Alec Baldwin crash . Tayce, Nathaniel J Hall, Rina Lipa, Lady Leshurr, Roman Kemp, and Saffron Barker co-star in Coca-Cola's latest brand campaign, fronting a celebrity portrait series capturing 'indescribable moments of refreshing enjoyment', shot by model . Posting contests, promo offers, event sponsorship, partnerships, etc. Chris Paul not only starredin State Farm commercials, he also starred as a fictional twin brother named Cliff Paul who worked as a State Farm agent. A powerful short film featuring The Huni Kuin Tribe of Brazil, created by Sage Foundation, sent a warning to the western world during . Coca-Cola lost $4 billion in market value . Coca-Cola is the top brand of most countries as it is sold in over 200 countries worldwide. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. On theOlympicstage, Morgan was named a 6-Pack athlete with the company ahead of the 2012, 2016, and now 2020Olympics. Diet Coke vs. $9.95. Success! Top business news 16 videos. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. the Coca-Cola - Official Partner | Olympic Sponsors | IOC Perhaps his most best-known turn came as a spokesperson for pizza chain Papa Johns. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. Spieth has highlighted the brand on his social media as well. Celebrity endorsement associated with sports events may pay off for lifestyle brands, but the . The Impact of Celebrity Advertisement and Endorsement on the Buying Revenue . After a clever placement in his Reebok commercial, Glaceau, the parent company of VitaminWater took notice of the famous rapper's endorsement - and made him a huge part of their marketing strategy and their company. From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. In May of 2020, haircare brand L'Oreal teamed with soap opera actor and . The best celebrity endorsers can even become synonymous with multiple brands. Advertiser Disclosure: Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. The World Cup winner activatedCoca-Colaon hersocial mediaduring the USWNTs championship runlast year, and in thecelebrationsto follow. Let's get started! Get the latest insights directly to your inbox! The partnershipstarted in 2014 and has led to a prolific cottage industry of Jennifer Garner ads andfans of her commercial work. Shes the leading lady in a string of Natural Match hair color commercials. The most fascinating lives are of Celebrities whether it's acting, music, or sports. John Stamosstarted appearing on behalf of Dannons Oikos greek yogurt back in 2011, starringin two separate Super Bowl commercials for the brandbefore Oikos opted to go with Cam Newton instead. 10. Theseinvestmentsand their corresponding endorsements have contributed to the long-term success of the brand. See Coke's holiday ad for 2021 | Ad Age By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. 5 fragrance. Your billing info has been updated. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. Commercials released by Nespresso feature some of the most famous faces in movie and television history but one gets paid more than all of them. Not only did the singer promote the beverageas a healthy drink choice, but also an empowering business move for females - something her fans canabsolutelyget behind. Moreover, Coca-Cola leverages celebrity endorsements in its marketing initiatives. In 1900, singer and actress Hilda Clark were featured in Coke's ads (some of which were on tin trays - an early form of practical product promotion) as the 20th century began. When she was just 15 years old,Brooke Shields starred an ad for Calvin Klein jeans that featured the famous line, What gets between me and my Calvins? Julia Roberts was already reportedly earning $20 million as a spokesperson with Lancome in 2010. The relationship lasted for more than 30 years,and is one of the longest-running celebrity endorsements in history. How Coca-Cola is helping Great Britain's hospitality industry like never before; Open To Better: Our campaign for hope and optimism in 2021; Campaigns in the time of COVID: Looking back at an unprecedented year; Open That Coca-Cola: How our new ad campaign captures that 'Oooh!' feeling The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'e4e2bb6c-dc21-4a8e-8305-2d914a4037ca', {"useNewLoader":"true","region":"na1"}); Perhaps one of the most popular and talked-about celebrity endorsed beverages example is the powerful equitypartnershipin Vita Coco coconut water by pop star Madonna. And the celebrities listed above are few among the dozens who earn the most through their brand endorsements. The weekend golfers and tennis players among us know that hitting a ball is no easy feat. And 60% of that figure or $94.5 million came from pitch deals with brands like Head & Shoulders, Pepsi, Quaker Oats and CoverGirl. Total Following: 3.9 million. Manning appeared in commercials for the chain, andeven owned 31 Papa Johns franchises before selling them in February. Some of these do not make any from the movies or shows but only through brand endorsements. Companies spend millions on celebrity endorsements. UGA 2022 National Champions Bottle | Coca-Cola Store The companypaid a lofty $40 million settlement a year later in response to a class-action lawsuit that disputed the shoes health claims. T-Mobile opted to go the celebrity routewith actress Catherine Zeta-Jones, whoserved as a global spokesperson from 2002 untilshe was dropped in 2006. Kylie Jenner is the highest-paid celebrity who earned around $590 million. Hollywood Branded looks at the latest trend of celebrity beverage endorsements what big names are behind the brands. According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements. Market noise is defined as being a . Hollywood Branded's Influencer Marketing School advances your influencer marketing game. 50 Cents is the remarkable rapper who initially started as an investor and co-owner of the Glaceau- the company that founded Vitamin water. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. Published Mar 1, 2021. An iconic illustration that's still used today is the CocaCola Santa, first created by painter Haddon Sundblom in 1931. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. Soft drinks, energy drinks, different product lines. Take Michael Jordanits not hard to think about the various companies he endorsed over his legendary career (and well into retirement, too). The most sincere celebrity endorsements happen when the celebrity actually uses the product. In praise of the celebrity soda dis | Center for Science in the Public Proving the power of celebrity endorsement - or in this case, the celebrity " dis " - Coca-Cola saw its shares plummet on Monday when Portuguese soccer superstar Cristiano Ronaldo removed two bottles of Coke placed in front of him at a Euro 2020 press conference and urged people to drink water. Although Jessica Simpson didnt earn quite as much money as Diddy and Alicia Keys did from their deals with Proactiv, the singer did pull in a pretty penny from her relationship with the acne medicine company. No woman in sports earns more than tennis superstar Serena Williams. Each star has an important stake in the company - which shows consumers that they truly believe in the product they hawking. The campaign started in 2016, and featured Bieber in his underwear showing off his tattoos. Most Influential Coca-Cola Sponsored Athletes on Social Marketing research: Chinese celebrity brand endorsers - Daxue Consulting Even their different product lines (Crystal Pepsi, Pepsi Max, Diet Pepsi, Pepsi-Cola vs. Coke Zero, Diet Coke, Cherry Coke) and subsidiaries (Powerade vs. Gatorade) wage war amongst one another. She apparently actually appreciates what the company stands for. Beyonce inked a $50 million endorsement deal with Pepsi in 2012. Not only did the endorsement contract pad her purse, but it also represented one of the first times that an actress banked such a payday outside of the typical beauty/fashion Hollywood comfort zone, according to Adweek. Coca-Cola regularly employs advertising to uphold the image of its brand through campaigns that highlight the effectiveness, flavour, and refreshing nature of the beverage. According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. David Beckham is a well-known soccer legend, married to Posh Spice. The Coca-Cola Company is the longest-standing partner of the Olympic Movement, having supported every edition of the Olympic Games since 1928.Coca-Cola has also been a proud partner of the Olympic Torch Relay for more than two decades, and was a founding member of The Olympic Partner (TOP) Programme. The bigger the star, the more it earns through brands. Add to Cart. One of those athletes is the former NFL star, Peyton Manning. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. While some ad agencies are quite content to use generic actors that become emblematic of the brand they represent (Verizons Can You Hear Me Now? guy andSnapples Snapple Lady are good examples), the more reliable method is to recruit celebrities who already have a built-in fan base. Cristiano Ronaldo rejects Coca-Cola and praises water - CNN But more so than that, celebrities see beverage companies as exciting ways to invest and endorse. The collaboration started with some TV commercials and print ads and even landed her a sponsored tour. distribution partner, email us at Eason Chan and Jay Chou are the only two celebrities that remained high on the ranking from 2012 until 2019. Coca-Cola Net Worth 2023 | MD Daily Record The 2015 Fedex Cup winner has been featured across television advertising, digital media, point-of-sale, out-of-home, experiential marketing, and packaging. Your email address will not be published. And celebrities are paid insanely by the most prominent brands. Like all true entrepreneurs, Stacy is an adventurer at her core having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis. New Delhi: When Portugal's star striker Cristiano Ronaldo removed Coca-Cola bottles from a press conference last week at the Euro Cup, and endorsed drinking water instead, it spawned the birth of new memes and witty jokes on the internet. Coca-Cola's Good Deed May Have Become A PR Disaster On Social - Forbes 5 Reasons Why Celebrity Endorsements Work! - Medium Celebrities like Selena Gomez and Taylor Swift have collaborated with the business to . Brands Endorsed- Samsung Mobiles, Tata Sky, Coca Cola, Titan Watches, Snapdeal etc. What Is Rita Ora's Net Worth in 2023? - Rita Ora Salary That year, Mountain Dew and the Army National Guard split a $25 million endorsement contract for Dale Earnhardt Jr., which brought NASCAR into the modern era of advertising. Pepsi needed an edge over Coca-Cola, and for a shining moment in early '92, they accomplished it with the perfect storm of a celebrity endorsement through Ms. Crawford, a brand re-skin and a cultural centerpiece launchpad (the Super Bowl). You've successfully subscribed to StartupTalky. Coca-Cola Reports Fourth Quarter and Full-Year 2021 Results your CMS. Sales have certainly improved thanks to these investments and subsequent endorsements, so we will have to see what is in store for Aquahydrate - but if we've learned anything from celebrity investments in beverages, things are certainly looking promising for the water brand. Rivalries don't only exist on the playing field. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '5592ab20-1638-4e7b-b64c-e8516fcb6a71', {"useNewLoader":"true","region":"na1"}); Topics: Sign up for our daily newsletter for the latest financial news and trending topics. a reported $1.5 million dollars in the company in 2010, 6 Steps To Safeguard Celebrity Endorsement Partnerships, 8 Steps to Leverage Celebrity Talent To A Brand's Advantage, Agency Interview: Los Angeles Business Journal Celebrity Swag Bags, Cause Related Marketing Campaigns Getting The Celebrity Treatment, Privacy Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J'adore perfume. The . Neymar, soccer - Brazilian National Team. National Basketball Association (NBA) icon LeBron James has made the switch from Coca-Cola to PepsiCo, to become the face of its new energy drink Mtn Dew Rise Energy. Solved Question | Chegg.com The list includes pop stars Katy Perry and Becky G, as well as Diplo, Max Martin and Juicy J. The Coca-Cola Company today reported fourth quarter and full-year 2021 results, including another quarter of sequential improvement in volume trends compared to 2019." In 2021, our system . From trademark Coca-Cola to Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages and more, discover some of our most popular brands in North America and from around the world. The answer is no, he created some "market noise.". In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). But, Michelle Wie has made millions off of endorsements. While many sci-fi fans still associate William Shatner with Star Trek, the veteran actor has become equally identified with bargain-hunting travel site Priceline,where hes served as a pitchman since 1998. But, Michelle Wie has made millions off of endorsements. He also linked up withDietCoketo help further theFolds of Honor program. To say Logano is invested in theCoca-Colacompanyis a massive understatement. How did Coca-Cola lose $4 billion Coca-Cola VS Cristiano Ronaldo Complete story. The campaign featured Lowe and various alter-egosas they tried to convince viewers to ditch cable and upgrade to the satellite TV service. And social media has boosted this to the next level of fame. Griffinbecame an endorser for the company just a few months later in a multi-year deal that made him a global ambassador for the brand. Most famous brand ambassadors highly paid for endorsement deals are: List of Brands Endorsed by Cristiano Ronaldo. Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. Talk about celeb power. In 2006, clothing company St. John was in the middle of an identity crisis, according to the New York Times. Access Our Full-Length Videos, Transcripts, Audio Files Infographics & More!! Spieth has held hissponsorshipdealwithCoca-Colasince 2016. In the 1960s the "Things go better with Coke" jingle became a radio hit. and more. Neither is swooshing down the slopes at death-defying speed nor 10 Genius Things Warren Buffett Says To Do With Your Money, 20 Genius Things Mark Cuban Says To Do With Your Money, How Obama, Biden and Other Elected Officials Have Made Millions by Being in Office. According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. The Evolution of the Coca-Cola Brand - Investopedia And for dazzling celebs, just plain old tap water won't do the trick. While McConaughey began his career as a goofy hunk in films like Dazed and Confused and The Wedding Planner, his evolution into a sophisticated actor in Dallas Buyers Club and True Detective allowed him to endorse more sophisticated brands like Lincoln, which, in turn,got mocked by Saturday Night Live.

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